Lakeland

Updating a Classic Recipe for Success: SVI has refreshed the branding for pioneering creative kitchenware and home solutions retailer Lakeland. The new brand expression is contemporary and confident yet still a recognisable development from what has gone before. The modernised blue logotype is partnered with a striking and versatile pattern of yellow triangles. The updated colour scheme portrays a modern, sophisticated brand positioning, appealing to a new generation of customers.