Road to 2015

The campaign is focused on harnessing the power of open data for sustainable development, and our job at SVIDesign was to ensure agencies had the tools and information they needed to effectively measure their progress, and achieve full transparency by the deadline of 2015.

Based on ubiquitous road markings, the graphic black and white stripe theme SVIDesign created for the campaign is both distinctive and universal, and instantly recognisable to an varied international audience.