Scott Dunn, a top-end, luxury tour operator, invited us to create a new look and feel for printed and online communications. We developed the concept of a holiday ‘album of future memories’ filled with photographs of precious moments. This was achieved by introducing powerful new typography as the heart of the concept. Working with larger formats and integrating photography has allowed the bold typography to have the highest impact. The client is delighted with the new style, which is charged with emotions without sacrificing functionality.